Internet Marketing that Delivers Results

APlus Net Solutions has managed the Search Engine Marketing for Pipeline Skid for many years and has done so on a National basis. After redesigning the Website several years ago and implementing advanced Internet Marketing advertising Pipeline Skid is now upgrading to the next level of Search Engine Optimization services. This decision is possible because APlus has a comprehensive understanding of the exact phrases that the SEO process should focus on for maximum results.

APlus Net Solutions utilizes a combination of proven techniques, advanced technology and a network of technical and creative specialists all focused on delivering effective Internet Marketing and Social Media Marketing services. Owner Larry Patrick said “We are passionate about providing our clients with value for their financial investment in effective Internet Marketing and the best possible quality customer service”.

Established in 1939 Gates Circle Wines and Liquor have remained in the heart of Buffalo as a family business for over 60 years. After considering many options, they choose APlus Net Solutions for their Social Media Marketing because of their very different approach. Lesle Heubach said “We started out just looking for ways to simplify our Facebook updating process – APlus has opened up our thinking to a much broader opportunity”.

Results Driven Social Media Marketing APlus Net Solutions implements a comprehensive strategy that starts with the knowledge that Social Media is but one of the elements of Internet Marketing that need be addressed. The power of Social Media is that when used in a thoughtful and purposeful way there can be improvements in the Search Engine Rankings also. This matters because more than 60% of all research starts with Search Engines.

“Internet Marketing is first about determining the phrases consumers or businesses are using to find a company’s product or service – then Analyzing the existing Website and Social Media for that alignment”, says Larry Patrick Owner APlus Net Solutions. Every proposal starts with analysis of a clients existing Internet Presence. This analysis for Gates Circle showed that their Website was being found for all manner of “liquor” phrases but not much for “wines”. Additionally, they utilize the latest Social Media technologies that allow the business to amplify the effect of Content Updates using “write once” then “post everywhere” solution.

The Gates Circle solution will be the implementation of the latest in Blog technology for their Website that allows the team to post to the Blog and have the content “pushed” to Facebook, Twitter or other Social Media destinations. “The most important step though is designing the Content Push strategy with the target phrases in mind and measuring the results”, says Larry Patrick.

For a full view of the Press Release click here.

Why Mobile

The client approached APlus Net Solutions with the objective of helping them increase in-store sales for their traditionally slow periods – the first of which is the week after Easter.

APlus Net Solutions performed special analysis of the Web Analytics data that showed the client that over 20% of their current Web Traffic was coming from Mobile Devices.   This translates into over a significant number of customers per month that have Mobile Phones!

With response rates of over 70% Mobile Text Marketing was a perfect fit for this client.  By gaining access to their customers Mobile Phones the restaurant could now begin pushing timely specials to target the down periods.

APlus worked with the client to develop a special sign-up offer and configure the Text Message campaign platform.  The Text Message special offers were then posted on the Website, Facebook and Twitter.

Results

Within Hours of opening the specials customers had already begun registering – the next step will be to run the special Text Message registration on Tuesday and Wednesday of next week – April 26^th and April 27^th – stay tuned!

See more about our comprehensive PPC approach http://aplus-wsi.com/WNY_Pay_Per_Click_Advertising.php

Facebook, Twitter, YouTube, LinkedIn and other social networking sites can lead to more targeted traffic and qualified leads to your website.

Nielsen Online shows that:
Social networks and blogs are now the 4th most popular online activity ahead of personal email. Member communities are visited by 67% of the global online population. Time spent on these sites is growing at 3 times the overall internet rate, accounting for almost 10% of all internet time.¹

You can make money with social media.

Reasons to Use Social Media Marketing:

• High amounts of traffic
• Low cost
• Excellent source of links—this leads to link popularity for your site
• Association with social media builds credibility
• Bottom Line: Your website is more profitable

More and more of your customers–people who want your products and services–are logging in to networking sites. Facebook, Twitter, and YouTube are some of the most popular social sites–plus Facebook is one of the most visited websites online today.

For you, it’s a chance to get your message in front of your main demographic. If you are targeting buyers ages 18-34, 50-75% of them are using social networking.

More Basic Facts:

• YouTube is now near the top of the list of searches on the internet, second only to Google, and ahead of both Yahoo and Bing.
• In March 2010, Facebook surpassed Google for traffic

A social media marketing strategy should be an important part of your marketing campaign.

But you have to use it correctly.  Otherwise you can spend hours or days working to build your presence, only to learn much later that no one saw you on the social site.  Let A+ Net Solutions help.  We are your internet marketing resource.

¹ Neilsen Global Faces & Networked Places

Serving clients in:
San Antonio, TX | Dallas, TX | Austin, TX | Buffalo, NY | Rochester, NY | Amherst, NY

Adventures are fun. But adventures are not good business when it comes to the World Wide Web. You do not want to leave your visitor at the entrance to your website without any idea of where to go next. If you want that visitor to become a customer, you must guide them through your website.

This is called conversion architecture . Without it, your website may be pretty, it may be flashy but in all likelihood it won’t convert.

A website designed with conversion architecture will include the following guideposts:

• Convince the prospect that your product is the perfect fit for his needs.
• The prospect should be able to easily identify where to click to find his information.
• There should be an obvious call-to-action once the prospect has decided he wants to buy or get more information.
• This action should be an effortless method for the prospect to contact you.

The above list can be the road map of your website. When it’s time for business, make sure you guide your customers through your website. Save the adventures for the weekend.

Like many business owners, you put up a website awhile back.  How long has it been—a year?  Longer?  When you began the process, you worked closely with your team on the website design.  This was the big step into putting your business on the internet.  Since then, your day-to-day business tasks have taken all your time.  Now, you have a free moment and you wonder, how is the website doing?

Here is the question to ask, “Is my website design producing sales?”

Another very important question is, how do you know how the website is doing?  What do you use to measure whether the site is successful? Hey—you know for certain your colleagues were impressed and your competition was jealous.  But you did not get to where you are by relying on something so flimsy as the opinions of others to know how your money is doing.

Think back to when you made the decision to build the website.  You did this for many reasons, but the overriding factor was to increase your bottom line.  You wanted leads—you wanted sales.

Just like in your business, you have to employ a measuring tool of some kind to know if your website is producing its intended results.  And just like you, A+ Net Solutions relies on hard business results—conversions—as our yardstick of how effective a website is.

The first, most important step in our Website Design process is the “conversion architecture.” Is the website designed in a way that is conducive to getting leads?  There are many factors that affect whether a website visitor will take the next step, whether she will pick up the phone or submit a request. Does the site make sense to the visitor in how it’s laid out?  Is it clear to the visitor what to do to get the information she wants?  Or does the website lead her on a journey in which she can’t find the basic information and makes her leave the site in frustration?

We also look for what the website asks the visitor to do.  Then we check to see if there is a tool in place to measure how many visitors took that action. This is another critical part of your website design.

One of our many tools is Google Analytics. Not only do we count visitors to a website using Analytics, we can get a lot of other information.  We can get data on how long the visitor was on the site, what pages he viewed plus much, much more. We sort through pages and pages of raw data.  Then we apply many other analytical strategies to give the website owner a complex picture of the activities of his customer.

This is valuable information.  If you have a website and are not getting this data, you might as well not count the day’s receipts at closing time.  You should regard this data as important as the sales from your showroom floor.